I worked on the art direction and visual design for a social campaign featuring Italian rapper Ernia as brand ambassador for the new Philips OneBlade 360.  The campaign targeted the FIFA and football community through Instagram, TikTok, and YouTube, using interactive challenges and before/after content to highlight the product’s features. My role focused on crafting a visual identity aligned with both the brand and Ernia’s style, helping generate strong engagement and emotional connection with the audience.